Gift thoughtful. shop small business

The story behind Gaamaa Jewellery

Hi, I’m Gaamaa – pronounced [gar·muh] as in “karma”. It’s a Mongolian name.

My path into the world of jewellery was unexpected. I began my career as a business analyst with Save the Children.

During a work assignment overseas, I was captivated by shimmering gemstones and intricate beads at a local market. I felt irresistibly drawn to them.

With dreams of establishing a thriving online store, I set out to sell them. It didn’t work. Not one to be deterred, with lots of unsold stock, I channelled my passion into designing jewellery.

Now, twelve years later, countless customers and their recipients have unwrapped Gaamaa gifts during birthdays and Christmases, each piece with a unique touch – pieces that tell a story, your story. Read more...

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