About Us

The pleasure of giving a thoughtful gift

Do you remember the pleasure of giving a gift to which you've given so much thought? The way their eyes lit up as they realised the love and care you poured into it?

Perhaps it was when you gifted your grandmother a locket filled with photos of her cherished grandchildren or when you surprised your best friend with a bracelet engraved with her name. It’s that emotion, that connection, a moment to cherish.

Treating yourself

Remember those nights when you’ve finished the day’s tasks, got your children snuggled in their beds or closed your laptop, and had some "me" time? Whether diving into your favourite Netflix series or soaking in a bubble bath, it was your moment.

We want you to have that same feeling. A piece of jewellery from us is made with everyday wear in mind. It’s a daily reminder to indulge in some self-love.

With over a decade in the jewellery world, we know the ins and outs. We believe in crafting pieces from Sterling silver and gold-filled that are not only eye-catching but also skin-friendly and eco-conscious. No green skin, no adding to landfills. And behind every email, every enquiry, there’s a real person eager to help. That’s us.

The Story Behind Gaamaa Jewellery

Hi, I’m Gaamaa – pronounced [gar·muh] as in “karma”, it’s a Mongolian name.

My path into the world of jewellery was unexpected, having begun my career as a business analyst in international development.

During a work assignment overseas, I was captivated by a local market shimmering with brilliant gemstones and intricate beads. The allure was undeniable.

With dreams of establishing a thriving online store, I invested my savings and ventured into selling these beautiful gemstones. However, the vast expanse of the online market posed its own set of challenges. Not one to be deterred, I channelled my passion into designing jewellery.

Now, twelve years later, countless customers and their recipients have unwrapped Gaamaa gifts during birthdays and Christmases, each piece with a unique touch – pieces that tell a story, your story.

Celebrate Every Moment

Life is a collection of moments, some big some small. Our jewellery lets you wear these memories. Whether it’s a birthday, an anniversary, a wedding, or just a Tuesday, we have something for every occasion.

Choose from our array of birthstones, add a personalised engraving, and make each piece uniquely yours. Packaged with utmost care, they’re gift-ready for your loved ones or a treat for yourself. And if you want to add that extra personal touch, we offer gift wrapping and heartfelt greeting card messages.

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We’re here for all your brilliant moments.


Warmly, Gaamaa and our talented team

Goudhurst, Kent, UK